The International Indian Film Academy (IIFA) is a pioneering attempt to showcase Indian Cinema worldwide, thereby stretching its reach to its multitudes of enthusiasts across the globe, according to the IIFA Homepage. Wizcraft International Entertainment Pvt. Ltd., the original and foremost event management and entertainment organization in India, sits at the helm of this groundbreaking work. It is a way to highlight the efforts of Indian Cinema. The International Indian Film Academy is pushing Indian Cinema to incredible peaks far past the borders of India. As worldwide cinema becomes more well-known, there's a special place in it for Indian Cinema.
IIFA continuously strives to show the abundance of gifted artists and moviemakers the Indian Cinema has to the rest of the world. The International Indian Film Academy Weekend and Awards is an event celebrating Indian Cinema. There are exciting activities that get the moviegoers closer to the stars they love. The high point of the Weekend is the IIFA Awards Ceremony, which pays tribute to the finest in Indian Cinema. Lovers of Indian movies come from across the globe to pay honor to Indian cinema while countless more around the world watch the show at home. In its quest to celebrate Indian Cinema worldwide, IIFA brings the joy of Indian Cinema to a range of striking locations all over the world. Beginning with London's Millennium Dome, IIFA went through Sun City, Johannesburg, Amsterdam, Singapore, Malaysia and Dubai and in 2007 will be in Yorkshire. Anywhere that IIFA has been, it has supported the industry of Indian Cinema and given it momentum to keep expanding its popularity.