International Indian Film Academy, also known as the IIFA is a distinctive endeavor to let the efforts of the Indian cinema reach past India, to the rest of the world. This initial project is headed by Wizcraft International Entertainment Pvt Ltd, which is the original and foremost event management and entertainment group in India. As part of the fast-changing face of worldwide cinema, IIFA has made certain that an important section of Indian cinema is held by highlighting the abundance of talent that the cinema of India has to present.
Annually, the IIFA Weekend and Award entertains the world from a stunning location. Film openings, festivals, press conferences, special events with celebrities, business forums and plenty of parties take place there, along with the stunning IIFA Award Ceremony. This gathering isn't merely a grand stage to show off Indian cinema, it's also a stage to gather together many movie buffs and enthusiasts for a chance to get better access to the most popular actors and actresses.
Throughout its globe-trotting travels showcasing Indian cinema, IIFA has shared the wonder of Indian cinema at many stunning locations. Beginning at the breathtaking Millennium Dome in London, IIFA has gone from there on to Sun City, Malaysia, Singapore, Dubai, Johannesburg, Yorkshire, Macau and Thailand. The IIFA Awards and Weekends in each of those regions of the globe have made a memorable imprint in the cinematic world by showing off the exceptional entertainment value that Indian cinema has to offer, and it has given incredible momentum to the entire industry.